Googie (not GOOGLE), Populuxe or 'Atomic Mid-Century Modern' This was the style of the day. You: The young professional with something to say reached for your phone...none of those stock model rotary phones for you
You phoned up your buddies...got into your car
...and drove down the road, pick up your gal
and go catch a movie
This form of art was everywhere mixed in with what came before and other passions including the entire 'Cowboy' genre
It was on our cereal boxes. It was on our toys. Googie, with its bold sweeping lines and colors represented everything that we were as a society. Bold, Vibrant and unapologetically ourselves. Technology was going to elevate with elegance and we were all going to use that knowledge to discover new and wonderful things. Resolve strife, hunger and religious differences. We were all going to march into the future knowing what was right and what was wrong and be back in time with our jetpacks for dinner. We all haven't really realized what we lost with this dream. Some would say we 'woke up'. I say the 'Dream' is more like a blueprint. Our current 'Blueprint' is without hope. Nothing is ever as easy as the 'Black and White' mentality of the era suggested. It is a nice belief but it is the product of lazy, convenient thinking. Society will always reflect the motivation of its collective people. I say steer the motivation toward making a better world. If people want to own something, I'd say let them own the incredible nobility of THAT cause. Not to mention passing that legacy onto their kids. I want a world with hope. I want the world to have a Utopian future...as reflected in Googie.
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